Digital Transformation and Corporate Branding is popular PDF and ePub book, written by Maria Teresa Cuomo in 2023-09-29, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Digital Transformation and Corporate Branding can be Read Online from any device for your convenience.
Digital Transformation and Corporate Branding Book PDF Summary
Technological advances, alongside increasing globalisation and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organisations must react and adapt quickly to compete. This book investigates and explores the impact of digital transformation on building corporate branding, identity, and reputation. The book brings together international contributors to provide examples from a wide range of industries and fi rms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation. It explores the connection of branding with artificial intelligence, social media networks, and technologies 4.0 as well the limitations and challenges they might deliver. Using a combination of theory, primary research findings, and practice, the book offers viewpoints and expertise from multiple regions, appealing to a global audience. This edited collection serves as an importance resource for researchers, scholars, and postgraduate students of marketing, brand management, and corporate communications, and those interested in the emerging relationship with technology.
Detail Book of Digital Transformation and Corporate Branding PDF
- Author : Maria Teresa Cuomo
- Release : 29 September 2023
- Publisher : Taylor & Francis
- ISBN : 9781000953022
- Genre : Business & Economics
- Total Page : 288 pages
- Language : English
- PDF File Size : 19,7 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Digital Transformation and Corporate Branding by Maria Teresa Cuomo, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.