Hedonism Utilitarianism and Consumer Behavior is popular PDF and ePub book, written by Daniele Scarpi in 2020-05-28, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Hedonism Utilitarianism and Consumer Behavior can be Read Online from any device for your convenience.
Hedonism Utilitarianism and Consumer Behavior Book PDF Summary
This book investigates the effects of utilitarian and hedonic shopping behavior, drawing on original empirical research. Consumers have been shown to shop in one of two ways: they are either mainly driven by fun, escapism, and variety, or by need and efficiency. While previous literature has focused on the drivers of hedonic or utilitarian shopping, this book explores the consequences of these styles of shopping and addresses their impact on perceived value, money spent, and willingness to return to the store in future. The author synthesizes theories from previous studies, applying them to two key retailing contexts – intensive distribution and selective distribution. Ultimately, this book highlights the need for retailers to adopt a more consumer-based perspective to improve shopping experiences. It will prove useful for academics who want to gain a better understanding of hedonic and utilitarian behavior, and also offers practitioners with useful insights on how to target different customer segments.
Detail Book of Hedonism Utilitarianism and Consumer Behavior PDF
- Author : Daniele Scarpi
- Release : 28 May 2020
- Publisher : Springer Nature
- ISBN : 9783030438760
- Genre : Business & Economics
- Total Page : 207 pages
- Language : English
- PDF File Size : 9,7 Mb
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