Sensory Marketing is popular PDF and ePub book, written by Bertil Hultén in 2020-04-27, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Sensory Marketing can be Read Online from any device for your convenience.
Sensory Marketing Book PDF Summary
Authored by Bertil Hultén, one of the world′s leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer′s chance of return, and brand loyalty for the future. • Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience. • The author is one of the most published professors in the field, sharing exclusive expertise and experience. • The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.
Detail Book of Sensory Marketing PDF
- Author : Bertil Hultén
- Release : 27 April 2020
- Publisher : SAGE
- ISBN : 9781526485960
- Genre : Business & Economics
- Total Page : 260 pages
- Language : English
- PDF File Size : 18,5 Mb
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