Cases on Branding Strategies and Product Development Successes and Pitfalls is popular PDF and ePub book, written by Sarma, Sarmistha in 2014-12-31, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Cases on Branding Strategies and Product Development Successes and Pitfalls can be Read Online from any device for your convenience.
Cases on Branding Strategies and Product Development Successes and Pitfalls Book PDF Summary
The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace. Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands. This premier reference work takes a global perspective on branding, providing unique insights for academicians and industrial experts in replicating the successful strategies in different markets.
Detail Book of Cases on Branding Strategies and Product Development Successes and Pitfalls PDF
- Author : Sarma, Sarmistha
- Release : 31 December 2014
- Publisher : IGI Global
- ISBN : 9781466673946
- Genre : Business & Economics
- Total Page : 417 pages
- Language : English
- PDF File Size : 12,6 Mb
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