Emerging Trends and Innovation in Sports Marketing and Management in Asia is popular PDF and ePub book, written by Leng, Ho Keat in 2015-01-31, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Emerging Trends and Innovation in Sports Marketing and Management in Asia can be Read Online from any device for your convenience.
Emerging Trends and Innovation in Sports Marketing and Management in Asia Book PDF Summary
Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this industry, there is a need for efficient and strategic advertising to promote competitions, events, and teams. Emerging Trends and Innovation in Sports Marketing and Management in Asia brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry. This publication is an essential reference source for academicians, researchers, industry practitioners, and upper-level students interested in the theories and practices of sports marketing and management with a special focus on Asia.
Detail Book of Emerging Trends and Innovation in Sports Marketing and Management in Asia PDF
- Author : Leng, Ho Keat
- Release : 31 January 2015
- Publisher : IGI Global
- ISBN : 9781466675285
- Genre : Business & Economics
- Total Page : 381 pages
- Language : English
- PDF File Size : 15,6 Mb
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