Sports Media Marketing and Management Breakthroughs in Research and Practice is popular PDF and ePub book, written by Management Association, Information Resources in 2018-03-02, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Sports Media Marketing and Management Breakthroughs in Research and Practice can be Read Online from any device for your convenience.
Sports Media Marketing and Management Breakthroughs in Research and Practice Book PDF Summary
The application of marketing and management concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Sports Media, Marketing, and Management: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories, in an effort to improve promotional activities, management, and the organization of all aspects of the sports industry. Highlighting a range of pertinent topics, such as brand management, social media, and sports tourism marketing, this publication is ideally designed for students, researchers, academicians, professionals, and practitioners as well as scientists and executive managers interested in the marketing strategies of sporting media and events.
Detail Book of Sports Media Marketing and Management Breakthroughs in Research and Practice PDF
- Author : Management Association, Information Resources
- Release : 02 March 2018
- Publisher : IGI Global
- ISBN : 9781522554769
- Genre : Business & Economics
- Total Page : 570 pages
- Language : English
- PDF File Size : 10,8 Mb
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