The Role of Language and Symbols in Promotional Strategies and Marketing Schemes is popular PDF and ePub book, written by Epure, Manuela in 2018-09-28, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Role of Language and Symbols in Promotional Strategies and Marketing Schemes can be Read Online from any device for your convenience.
The Role of Language and Symbols in Promotional Strategies and Marketing Schemes Book PDF Summary
In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to consumers from diverse language and cultural backgrounds. Therefore, it is crucial for individuals and businesses to be able to navigate the field of marketing communications to cut through the noise in a consumerist society to persuade their target audience. The Role of Language and Symbols in Promotional Strategies and Marketing Schemes provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. Featuring coverage on a broad range of topics such as shock advertising, branding, and celebrity endorsement, this book is ideally designed for marketers, managers, business professionals, academicians, researchers, and graduate-level students seeking current research on the use of language and symbols in marketing tactics.
Detail Book of The Role of Language and Symbols in Promotional Strategies and Marketing Schemes PDF
- Author : Epure, Manuela
- Release : 28 September 2018
- Publisher : IGI Global
- ISBN : 9781522557791
- Genre : Business & Economics
- Total Page : 333 pages
- Language : English
- PDF File Size : 12,8 Mb
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