Integrated Marketing Communications Strategies and Tactical Operations in Sports Organizations is popular PDF and ePub book, written by Dos Santos, Manuel Alonso in 2019-01-25, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Integrated Marketing Communications Strategies and Tactical Operations in Sports Organizations can be Read Online from any device for your convenience.
Integrated Marketing Communications Strategies and Tactical Operations in Sports Organizations Book PDF Summary
As with any business, economic, financial, and marketing management for sports organizations is critical for attracting, retaining, and engaging fans. Unlike typical businesses, the sports industry is inconsistent, highly emotional with a strong personal nature, and operates in various markets where organizations compete and cooperate at the same time. Thus, traditional management techniques are not always appropriate for these organizations. Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations provides expert insight into the latest trends, strategies, and tactics that can be used in the sports industry to build foundations for successful commercialization. The content within this publication covers city marketing, social media interactions, and atmospheric influence and is designed for managers, marketers, business and industry professionals, stakeholders, academicians, researchers, and students.
Detail Book of Integrated Marketing Communications Strategies and Tactical Operations in Sports Organizations PDF
- Author : Dos Santos, Manuel Alonso
- Release : 25 January 2019
- Publisher : IGI Global
- ISBN : 9781522576181
- Genre : Business & Economics
- Total Page : 325 pages
- Language : English
- PDF File Size : 18,5 Mb
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