Handbook of Research on Consumption Media and Popular Culture in the Global Age is popular PDF and ePub book, written by Ozgen, Ozlen in 2019-05-15, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, Handbook of Research on Consumption Media and Popular Culture in the Global Age can be Read Online from any device for your convenience.
Handbook of Research on Consumption Media and Popular Culture in the Global Age Book PDF Summary
The mass production and diversification of media have accelerated the development of popular culture. This has started a new trend in consumerism of desiring new consumption objects and devaluing those consumption objects once acquired, thus creating a constant demand for new items. Pop culture now canalizes consumerism both with advertising and the marketing of consumerist lifestyles, which are disseminated in the mass media. The Handbook of Research on Consumption, Media, and Popular Culture in the Global Age discusses interdisciplinary perspectives on media influence and consumer impacts in a globalizing world due to modern communication technology. Featuring research on topics such as consumer culture, communication ethics, and social media, this book is ideally designed for managers, marketers, researchers, academicians, and students.
Detail Book of Handbook of Research on Consumption Media and Popular Culture in the Global Age PDF
- Author : Ozgen, Ozlen
- Release : 15 May 2019
- Publisher : IGI Global
- ISBN : 9781522584926
- Genre : Social Science
- Total Page : 454 pages
- Language : English
- PDF File Size : 21,5 Mb
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