The Privacy Paradox in the Context of Social Media and its Impact on the Online Advertising Industry is popular PDF and ePub book, written by Tanya Boguslavskaya in 2016-03-16, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Privacy Paradox in the Context of Social Media and its Impact on the Online Advertising Industry can be Read Online from any device for your convenience.
The Privacy Paradox in the Context of Social Media and its Impact on the Online Advertising Industry Book PDF Summary
Scientific Essay from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 10 out of 10, , language: English, abstract: Targeting has proven to be more effective than the standard run-of-network advertising. However, primarily due to the vast aggregation of consumer data, it arouses certain privacy concerns among internet users. This study proposes the necessity of digital advertising regulation by the means of allowing consumers to opt out of online tracking. It is also argued that such regulations will not affect the advertising industry in a negative way due to the existence of the privacy paradox.
Detail Book of The Privacy Paradox in the Context of Social Media and its Impact on the Online Advertising Industry PDF
- Author : Tanya Boguslavskaya
- Release : 16 March 2016
- Publisher : GRIN Verlag
- ISBN : 9783668174863
- Genre : Business & Economics
- Total Page : 20 pages
- Language : English
- PDF File Size : 20,5 Mb
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