Technology Oriented Customer Touchpoints in Context of Services in Retailing is popular PDF and ePub book, written by Tobias Röding in 2023-01-10, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Technology Oriented Customer Touchpoints in Context of Services in Retailing can be Read Online from any device for your convenience.
Technology Oriented Customer Touchpoints in Context of Services in Retailing Book PDF Summary
In this book, Tobias Röding addresses the topic of technology use along different touchpoints in context of different services in retailing, both in offline and online retail, with a total of eight essays. In particular, the interaction of technology use and the frontline employee is also considered and a special focus is placed on aspects of data disclosure by customers. In this context, the essays concentrate in varying degrees on the social interaction between customer, frontline employee and a service-technology, as well as on the balancing of benefits and risks for the customer in a possible disclosure of personal information. Based on the essays' findings, implications for both practice and academia are provided..
Detail Book of Technology Oriented Customer Touchpoints in Context of Services in Retailing PDF
- Author : Tobias Röding
- Release : 10 January 2023
- Publisher : Springer Nature
- ISBN : 9783658405540
- Genre : Business & Economics
- Total Page : 255 pages
- Language : English
- PDF File Size : 17,9 Mb
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