The Business Of Media Change And Challenges is popular PDF and ePub book, written by Mónica Herrero in 2021-05-30, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Business Of Media Change And Challenges can be Read Online from any device for your convenience.
The Business Of Media Change And Challenges Book PDF Summary
Advancement of the state of scholarship on media management is a three-pronged process. The body of knowledge on which media executives and managers can draw grows as: (1) core concepts and analytical frameworks are refined, augmented and occasionally supplemented or replaced by new ideas that better explain the roles of media in their larger economic and societal contexts; (2) Rigorous empirical analysis probes the limitations of current understanding and raises new questions; and (3) Grounded case studies extract knowledge through theoretically informed observation of situations and processes that are too complex and multi-faceted for more tightly controlled statistical analyses but still are too rich in their potential to contribute to knowledge to ignore. All three prongs are represented in this edited volume, which draws on the best of the new research and thinking showcased at the Annual Conference of the International Media Management Academic Association held during October 24-25, 2014 in Pamplona, Spain. The book’s 10 chapters are organized into three main sections that move, respectively, from a high level focus on core principals and fundamental challenges to effective management, to more narrowly focused research (but with generalizable findings) on solutions to concrete and specific problems faced by media firms trying to improve their results from the services and products they offer, to case studies of market-level change in three very different political and economic environments. The remainder of this brief introduction was written as a guide to the research and findings presented in these sections.
Detail Book of The Business Of Media Change And Challenges PDF
- Author : Mónica Herrero
- Release : 30 May 2021
- Publisher : MediaXXI
- ISBN : 9789897291562
- Genre : Business & Economics
- Total Page : 188 pages
- Language : English
- PDF File Size : 14,9 Mb
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