Media and Change Management is popular PDF and ePub book, written by Matthias Karmasin in 2022-02-15, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Media and Change Management can be Read Online from any device for your convenience.
Media and Change Management Book PDF Summary
Change management is not just affected globally by environmental and social conditions, including political and technological changes, but also through convergence, which helps conceptualize change over the past decades. The media industry, in particular, is being challenged by the rise of social media, the crisis of refinancing especially for quality news media, the ‘misinformation epidemic’, and the changing role of legacy media. The evolving nature of media usage and communication, the rise of produsage and influencers, and intermediaries and their personalized algorithmic content are also factors that impact the industry, along with data privacy and privacy management, and the “new responsibilities” of companies such as sustainability, agility and resilience, etc. This book focuses on permanent change management in the media and related industries. It provides insights into the most common and crucial phenomena of media and change management in general, while also revealing some more specific issues brought about by technical and social innovations. The authors expand the meaning of media management beyond the management functions within the industry to include the management of different media. The book serves as a useful guide for researchers, students, and practitioners alike, as they are all affected by change processes.
Detail Book of Media and Change Management PDF
- Author : Matthias Karmasin
- Release : 15 February 2022
- Publisher : Springer Nature
- ISBN : 9783030866808
- Genre : Business & Economics
- Total Page : 491 pages
- Language : English
- PDF File Size : 7,9 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Media and Change Management by Matthias Karmasin, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.
