Media Management is popular PDF and ePub book, written by C. Ann Hollifield in 2015-08-11, it is a fantastic choice for those who relish reading online the Language Arts & Disciplines genre. Let's immerse ourselves in this engaging Language Arts & Disciplines book by exploring the summary and details provided below. Remember, Media Management can be Read Online from any device for your convenience.
Media Management Book PDF Summary
Media Management: A Casebook Approach provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers. Accounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings. As a resource for students and young professionals working in media industries, Media Management offers essential insights and guidance for succeeding in contemporary media management roles.
Detail Book of Media Management PDF
- Author : C. Ann Hollifield
- Release : 11 August 2015
- Publisher : Routledge
- ISBN : 9781317458548
- Genre : Language Arts & Disciplines
- Total Page : 416 pages
- Language : English
- PDF File Size : 13,7 Mb
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