Public Media Management for the Twenty First Century is popular PDF and ePub book, written by Michał Głowacki in 2013-10-15, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, Public Media Management for the Twenty First Century can be Read Online from any device for your convenience.
Public Media Management for the Twenty First Century Book PDF Summary
This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices through an examination of media services (e.g. blogs, social networks, search engines, content aggregators) and the online performance of traditional public media organizations. Contributors identify the most relevant and useful approaches, those likely to encourage creativity, interaction, and the development of innovative content and services, and discuss how such innovation can underpin the continuation or expansion of public service media in the changing mediascape.
Detail Book of Public Media Management for the Twenty First Century PDF
- Author : Michał Głowacki
- Release : 15 October 2013
- Publisher : Routledge
- ISBN : 9781135138394
- Genre : Social Science
- Total Page : 302 pages
- Language : English
- PDF File Size : 17,5 Mb
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