Product Country Images is popular PDF and ePub book, written by Nicolas Papadopoulos in 2014-05-01, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Product Country Images can be Read Online from any device for your convenience.
Product Country Images Book PDF Summary
This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketing strategy and consumer behavior. Thousands of companies use country identifiers as part of their international marketing strategy, and hundreds of researchers have studied the ways in which these identifiers influence behavior. As markets become more international, the more prominently the origin of products will figure in sellers' and buyers' decisions. The time is ripe for practitioners and academicians to delve into the insights offered in this seminal volume so as to better prepare for meeting the competitive challenges of the global marketplace. Product-Country Images is a wide-ranging and state-of-the-art book offering specific information and case studies to further understanding of the various aspects of this complex topic.
Detail Book of Product Country Images PDF
- Author : Nicolas Papadopoulos
- Release : 01 May 2014
- Publisher : Routledge
- ISBN : 9781317953197
- Genre : Business & Economics
- Total Page : 504 pages
- Language : English
- PDF File Size : 17,6 Mb
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