Marketing Countries Places and Place associated Brands is popular PDF and ePub book, written by Papadopoulos, Nicolas in 2021-09-14, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Marketing Countries Places and Place associated Brands can be Read Online from any device for your convenience.
Marketing Countries Places and Place associated Brands Book PDF Summary
This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the ‘country’ and ‘place’ silos in place-related research and practice. Insightful contributions from top scholars reflect fresh theorizing and provide a critical appraisal of conventional wisdom by juxtaposing intriguing contexts, questioning commonplace practices, and challenging methodologies and theoretical assumptions.
Detail Book of Marketing Countries Places and Place associated Brands PDF
- Author : Papadopoulos, Nicolas
- Release : 14 September 2021
- Publisher : Edward Elgar Publishing
- ISBN : 9781839107375
- Genre : Business & Economics
- Total Page : 392 pages
- Language : English
- PDF File Size : 12,8 Mb
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