Competitive Identity is popular PDF and ePub book, written by Simon Anholt in 2006-11-13, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Competitive Identity can be Read Online from any device for your convenience.
Competitive Identity Book PDF Summary
Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.
Detail Book of Competitive Identity PDF
- Author : Simon Anholt
- Release : 13 November 2006
- Publisher : Springer
- ISBN : 9780230627727
- Genre : Business & Economics
- Total Page : 147 pages
- Language : English
- PDF File Size : 18,7 Mb
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