Measuring Country Image is popular PDF and ePub book, written by Alexander Buhmann in 2016-08-29, it is a fantastic choice for those who relish reading online the Language Arts & Disciplines genre. Let's immerse ourselves in this engaging Language Arts & Disciplines book by exploring the summary and details provided below. Remember, Measuring Country Image can be Read Online from any device for your convenience.
Measuring Country Image Book PDF Summary
Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is operationalized and tested in two surveys. Results show how different cognitive and affective dimensions of the country image affect each other and ultimately lead to the facilitation of behavioral intentions. The book introduces a theory-grounded approach to clarify the dimensionality of the country image. It is the first to operationalize and test the dimensions of the country image by combining formative and reflective measures in a mixed-specified model.
Detail Book of Measuring Country Image PDF
- Author : Alexander Buhmann
- Release : 29 August 2016
- Publisher : Springer
- ISBN : 9783658154073
- Genre : Language Arts & Disciplines
- Total Page : 156 pages
- Language : English
- PDF File Size : 21,5 Mb
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