Bridging Disciplinary Perspectives of Country Image Reputation Brand and Identity is popular PDF and ePub book, written by Diana Ingenhoff in 2018-11-09, it is a fantastic choice for those who relish reading online the Language Arts & Disciplines genre. Let's immerse ourselves in this engaging Language Arts & Disciplines book by exploring the summary and details provided below. Remember, Bridging Disciplinary Perspectives of Country Image Reputation Brand and Identity can be Read Online from any device for your convenience.
Bridging Disciplinary Perspectives of Country Image Reputation Brand and Identity Book PDF Summary
Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an overview of current scholarship, places related research interests across disciplines in a common context, and illustrates connections among the constructs. Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.
Detail Book of Bridging Disciplinary Perspectives of Country Image Reputation Brand and Identity PDF
- Author : Diana Ingenhoff
- Release : 09 November 2018
- Publisher : Routledge
- ISBN : 9781351984423
- Genre : Language Arts & Disciplines
- Total Page : 320 pages
- Language : English
- PDF File Size : 14,9 Mb
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