Political Marketing in Retrospective and Prospective is popular PDF and ePub book, written by Christine B. Williams in 2014-06-11, it is a fantastic choice for those who relish reading online the Political Science genre. Let's immerse ourselves in this engaging Political Science book by exploring the summary and details provided below. Remember, Political Marketing in Retrospective and Prospective can be Read Online from any device for your convenience.
Political Marketing in Retrospective and Prospective Book PDF Summary
Political marketing coalesced as a subfield in the mid-1990s, and in 2002 the Journal of Political Marketing began publication. This anniversary collection reviews the existing theory, empirical evidence and practice of political marketing and explores emerging topics and lines of inquiry within the field. While political candidates and their campaigns are a major focus, it also considers the broader range of issue advocacy and lobbying. The selections expand beyond the U.S. context to offer a much needed comparative perspective. The volume includes material on the effects of new media and technology, posing questions about their direction and consequences for political actors and institutions, citizens and governmental systems. Collectively, the chapters illustrate the breadth and depth of a maturing field of inquiry, taking the reader through a retrospective and prospective examination of the intellectual grounding and scholarship that comprise political marketing. This book was published as a special issue of the Journal of Political Marketing.
Detail Book of Political Marketing in Retrospective and Prospective PDF
- Author : Christine B. Williams
- Release : 11 June 2014
- Publisher : Routledge
- ISBN : 9781317981329
- Genre : Political Science
- Total Page : 147 pages
- Language : English
- PDF File Size : 8,7 Mb
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