Political Marketing in the United States is popular PDF and ePub book, written by Jennifer Lees-Marshment in 2014-08-28, it is a fantastic choice for those who relish reading online the Political Science genre. Let's immerse ourselves in this engaging Political Science book by exploring the summary and details provided below. Remember, Political Marketing in the United States can be Read Online from any device for your convenience.
Political Marketing in the United States Book PDF Summary
Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Empirical examples as well as useful theoretical frameworks Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.
Detail Book of Political Marketing in the United States PDF
- Author : Jennifer Lees-Marshment
- Release : 28 August 2014
- Publisher : Routledge
- ISBN : 9781136212192
- Genre : Political Science
- Total Page : 331 pages
- Language : English
- PDF File Size : 17,7 Mb
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