Campaign Craft is popular PDF and ePub book, written by Daniel M. Shea in 2006, it is a fantastic choice for those who relish reading online the Political Science genre. Let's immerse ourselves in this engaging Political Science book by exploring the summary and details provided below. Remember, Campaign Craft can be Read Online from any device for your convenience.
Campaign Craft Book PDF Summary
Shea and Burton present a lively, comprehensive exploration of cutting-edge political campaign management. They cover all aspects of present-day political campaigns, from understanding the context of a particular campaign, to fundraising tips, to strategic thinking and scores of winning voter contact techniques. With careful attention and hard work, even average citizens can oversee sophisticated, state-of-the-art political campaigns. Those who try will find no aid more valuable than this book. Bringing to bear both academic and professional experience, Shea and Burton present a lively, comprehensive exploration of cutting-edge political campaign management. They cover every aspect of present-day political campaigning, from understanding the context of a particular campaign (national trends, the media market, demographic research, etc.) to strategic thinking and specific voter contact techniques that work. These techniques include tactical use of fundraising, paid media, free media--including the Internet--and get-out-the-vote drives. Throughout the text, the authors present up-to-date analysis, peppered with examples from national, state, and local campaigns. Campaign Craft is a comprehensive guide to modern electioneering--a must read for candidates and political activists, scholars, researchers, and all those interested in knowing how to run modern, high-tech campaigns.
Detail Book of Campaign Craft PDF
- Author : Daniel M. Shea
- Release : 01 October 2024
- Publisher : Praeger
- ISBN : UOM:39015066414510
- Genre : Political Science
- Total Page : 260 pages
- Language : English
- PDF File Size : 21,8 Mb
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