Campaign Communication and Political Marketing is popular PDF and ePub book, written by Philippe J. Maarek in 2011-03-21, it is a fantastic choice for those who relish reading online the Language Arts & Disciplines genre. Let's immerse ourselves in this engaging Language Arts & Disciplines book by exploring the summary and details provided below. Remember, Campaign Communication and Political Marketing can be Read Online from any device for your convenience.
Campaign Communication and Political Marketing Book PDF Summary
Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. Offers comparative analyses of campaigns from country to country Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy Analyses the impact of digital media and 24/7 news cycle on campaign conduct
Detail Book of Campaign Communication and Political Marketing PDF
- Author : Philippe J. Maarek
- Release : 21 March 2011
- Publisher : John Wiley & Sons
- ISBN : 9781444340693
- Genre : Language Arts & Disciplines
- Total Page : 294 pages
- Language : English
- PDF File Size : 17,9 Mb
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