The Political Marketing Revolution is popular PDF and ePub book, written by Jennifer Lees-Marshment in 2004-10, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Political Marketing Revolution can be Read Online from any device for your convenience.
The Political Marketing Revolution Book PDF Summary
This book shows how British politics is being transformed from a leadership-run system to one dictated by public needs and demands. No longer confined to party politics, organizations including the monarchy, the BBC, universities, local councils, charities and the Scottish Parliament are adopting the tools of market intelligence to understand their market needs and demands.The political marketing revolution raises many questions, such as whether the student or patient really does know best and can decide his own education and health care. The book calls for a debate about the movement of the British political system towards a market-orientation and a re-negotiation of the relationship between leaders and the market. While recognizing the need for political leaders to listen, this debate places some responsibilities on the political consumer, looking to create a new relationship that might work more effectively for both sides.
Detail Book of The Political Marketing Revolution PDF
- Author : Jennifer Lees-Marshment
- Release : 01 October 2004
- Publisher : Manchester University Press
- ISBN : 0719063078
- Genre : Business & Economics
- Total Page : 268 pages
- Language : English
- PDF File Size : 18,7 Mb
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