The Marketing of the President is popular PDF and ePub book, written by Bruce I. Newman in 1994, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Marketing of the President can be Read Online from any device for your convenience.
The Marketing of the President Book PDF Summary
Winning a presidential election is like operating a successful business. The best and most successful businesses are customer driven. The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Newman addresses issues of serious concern to the health of the political process as he examines the roles of positioning, polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed - for better or worse - by the use of marketing techniques. The Marketing of the President important reading for marketing professionals and students interested in nonprofit applications of marketing concepts, or for political scientists and policymakers who are concerned about the increasing role of marketing in political campaigns.
Detail Book of The Marketing of the President PDF
- Author : Bruce I. Newman
- Release : 01 October 1994
- Publisher : SAGE
- ISBN : 0803951388
- Genre : Business & Economics
- Total Page : 188 pages
- Language : English
- PDF File Size : 10,8 Mb
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