Political Marketing is popular PDF and ePub book, written by Wojciech Cwalina in 2015-01-28, it is a fantastic choice for those who relish reading online the Political Science genre. Let's immerse ourselves in this engaging Political Science book by exploring the summary and details provided below. Remember, Political Marketing can be Read Online from any device for your convenience.
Political Marketing Book PDF Summary
Comprehensive and clearly organized, this is the first integrated theory-to-practice text on marketing's role in the political process. It incorporates insights and concepts drawn from the disciplines of Marketing, Psychology, and Political Science, and covers every aspect of marketing's infiltration into politics, including campaign strategy, market segmentation, and media strategy. Using examples and models drawn from countries around the globe, the authors elucidate the importance of political marketing techniques for the stability of democratic institutions. They also note the potential threats to democracy, especially the use of marketing techniques to manipulate voters at the subconscious level. They conclude with a set of normative do's and dont's for political marketing practice that strengthens civic education and democratic governance.
Detail Book of Political Marketing PDF
- Author : Wojciech Cwalina
- Release : 28 January 2015
- Publisher : Routledge
- ISBN : 9781317462590
- Genre : Political Science
- Total Page : 353 pages
- Language : English
- PDF File Size : 15,8 Mb
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