Political Marketing and Management in the 2020 New Zealand General Election is popular PDF and ePub book, written by Edward Elder in 2021-10-24, it is a fantastic choice for those who relish reading online the Political Science genre. Let's immerse ourselves in this engaging Political Science book by exploring the summary and details provided below. Remember, Political Marketing and Management in the 2020 New Zealand General Election can be Read Online from any device for your convenience.
Political Marketing and Management in the 2020 New Zealand General Election Book PDF Summary
This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand’s general elections. Co-edited by political marketing experts Edward Elder and Jennifer Lees-Marshment from the University of Auckland, and with contributions from academics and practitioners, this book covers topics including political strategy, Vote Compass, market research, political branding, delivery marketing, targeting and political communication. Importantly, this book looks at the use of political marketing and management during a global health crisis, the COVID-19 pandemic. In doing so, this book provides valuable insights into political marketing and management in practice, not just for New Zealand, but for political leaders, parties and campaigners around the world.
Detail Book of Political Marketing and Management in the 2020 New Zealand General Election PDF
- Author : Edward Elder
- Release : 24 October 2021
- Publisher : Springer Nature
- ISBN : 9783030773335
- Genre : Political Science
- Total Page : 197 pages
- Language : English
- PDF File Size : 8,7 Mb
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