Political Marketing and Management in the 2017 New Zealand Election is popular PDF and ePub book, written by Jennifer Lees-Marshment in 2018-07-19, it is a fantastic choice for those who relish reading online the Political Science genre. Let's immerse ourselves in this engaging Political Science book by exploring the summary and details provided below. Remember, Political Marketing and Management in the 2017 New Zealand Election can be Read Online from any device for your convenience.
Political Marketing and Management in the 2017 New Zealand Election Book PDF Summary
This book reveals the market research, strategy, branding and communication behind the unpredictable 2017 New Zealand election result which saw Jacinda Ardern elected Labour leader just 8 weeks before the election to become Prime Minister. Utilising rich data sources that include a 250,000 Vote Compass survey and interviews with key political advisors, it explores the alignment of the policy of National, Labour, the Greens and NZ First with party supporters, demographic segments and undecided voters. It also analyses the leadership communication and branding of the leaders Bill English, Jacinda Ardern and Andrew Little, as well as the advertising by minor parties ACT, the Greens, United Future and the Maori Party. The book provides advice for practitioners, such as: focus on being responsive, communicate delivery competence, differentiate in policy and advertising, build an energetic and charismatic leader brand and be flexible when planning.
Detail Book of Political Marketing and Management in the 2017 New Zealand Election PDF
- Author : Jennifer Lees-Marshment
- Release : 19 July 2018
- Publisher : Springer
- ISBN : 9783319942988
- Genre : Political Science
- Total Page : 166 pages
- Language : English
- PDF File Size : 21,5 Mb
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