Political Marketing in the 2019 Canadian Federal Election is popular PDF and ePub book, written by Jamie Gillies in 2020-09-16, it is a fantastic choice for those who relish reading online the Political Science genre. Let's immerse ourselves in this engaging Political Science book by exploring the summary and details provided below. Remember, Political Marketing in the 2019 Canadian Federal Election can be Read Online from any device for your convenience.
Political Marketing in the 2019 Canadian Federal Election Book PDF Summary
This book explores the 2019 Canadian Federal Election through a political marketing framework. Justin Trudeau’s leadership appeal, coupled with the differentiation of Canadian politics from American politics over recent elections, has contributed to a spike in interest for politics in the Canadian context. This collection provides in-depth quantitative and qualitative research of different aspects of this election, including the attempted re-branding of the Conservative Party under Andrew Scheer, the marketing of the NDP with the selection of the first visible minority party leader in Canadian history, the political marketing of the Bloc Québécois, Green Party, and People’s Party and, foremost perhaps, the brand maintenance of Trudeau and the Liberal Party of Canada. The book also looks at campaign marketing, and considers how the parties in this election utilized market intelligence, consumer data and vote targeting, and wedge issues during the campaign.
Detail Book of Political Marketing in the 2019 Canadian Federal Election PDF
- Author : Jamie Gillies
- Release : 16 September 2020
- Publisher : Springer Nature
- ISBN : 9783030502812
- Genre : Political Science
- Total Page : 150 pages
- Language : English
- PDF File Size : 12,6 Mb
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