Marketing Leadership in Government is popular PDF and ePub book, written by Edward Elder in 2016-07-17, it is a fantastic choice for those who relish reading online the Political Science genre. Let's immerse ourselves in this engaging Political Science book by exploring the summary and details provided below. Remember, Marketing Leadership in Government can be Read Online from any device for your convenience.
Marketing Leadership in Government Book PDF Summary
This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies. It shows how new forms of communication that emphasise acknowledgement and respect for public criticisms and concerns can be used by governing leaders to show the public that they still have the leadership qualities they entered office with, despite the extra challenges that political office presents. The book outlines a new model, The Contemporary Governing Leaders' Communication Model, through which leaders can communicate their positive personal and professional qualities in government. The book illustrates this model in use through the communication of United States President Barack Obama and New Zealand Prime Minister John Key during their first terms in political office.
Detail Book of Marketing Leadership in Government PDF
- Author : Edward Elder
- Release : 17 July 2016
- Publisher : Springer
- ISBN : 9781349949199
- Genre : Political Science
- Total Page : 148 pages
- Language : English
- PDF File Size : 19,8 Mb
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