Museum Marketing and Strategy is popular PDF and ePub book, written by Neil G. Kotler in 2016-08-25, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Museum Marketing and Strategy can be Read Online from any device for your convenience.
Museum Marketing and Strategy Book PDF Summary
This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to Define the exchange process between a museum's offerings and consumer value Differentiate a museum and communicate its unique value in a competitive marketplace Find, create, and retain consumers and convert visitors to members and members to volunteers and donors Plan strategically and maximize marketing's value Achieve financial stability Develop a consumer-centered museum
Detail Book of Museum Marketing and Strategy PDF
- Author : Neil G. Kotler
- Release : 25 August 2016
- Publisher : John Wiley & Sons
- ISBN : 9781119363743
- Genre : Business & Economics
- Total Page : 547 pages
- Language : English
- PDF File Size : 21,6 Mb
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