Museum Branding is popular PDF and ePub book, written by Margot Wallace in 2016-03-07, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Museum Branding can be Read Online from any device for your convenience.
Museum Branding Book PDF Summary
In today's busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Add to these magnets a slew of enticing leisure activities, from theme parks to jogging trails. Given a weekend afternoon with a little free time to spare, a prospective visitor has a tempting selection of destinations to choose from. Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department by department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort. This new edition is heavily updated to reflect digital branding from start-to-finish and features three entirely new chapters: Public Relations and Social Media Theaters, Conservation Labs, and Visible Storage Spaces Databases
Detail Book of Museum Branding PDF
- Author : Margot Wallace
- Release : 07 March 2016
- Publisher : Rowman & Littlefield
- ISBN : 9781442263468
- Genre : Business & Economics
- Total Page : 341 pages
- Language : English
- PDF File Size : 10,6 Mb
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