Marketing the Museum is popular PDF and ePub book, written by Fiona Mclean in 2012-12-06, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Marketing the Museum can be Read Online from any device for your convenience.
Marketing the Museum Book PDF Summary
Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation. The history of the museum is one of shifting purposes and changing ideals and this volume asks if it is possible to define the 'product' which the modern museum can offer. This book explores the crucial question: Are the theories of marketing developed for manufactured goods in any way relevant to the experience of visiting a museum? In covering one of the most highly disputed issues in the field, this book is essential reading for museum professionals, students and anyone who has dealing in the many branches of the heritage industry around the world.
Detail Book of Marketing the Museum PDF
- Author : Fiona Mclean
- Release : 06 December 2012
- Publisher : Routledge
- ISBN : 9781134743155
- Genre : Business & Economics
- Total Page : 268 pages
- Language : English
- PDF File Size : 10,9 Mb
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