Membership Marketing in the Digital Age is popular PDF and ePub book, written by Patricia Rich in 2015-12-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Membership Marketing in the Digital Age can be Read Online from any device for your convenience.
Membership Marketing in the Digital Age Book PDF Summary
Membership marketing and management is an ever more demanding role within the institutions served—meeting fiscal demands, keeping pace with online marketing opportunities, and making data-driven decisions. The demands are diverse and ever-changing. This book addresses all aspects of management, expectations and productivity of a membership program in the digital age. Benchmarking, best practices and realistic outcomes are presented. Membership Marketing In The Digital Age is a membership manager’s reference book to what works and how on relevant topics such as: Member acquisition Membership planning and projections Membership retention and renewals Membership servicing, engagement and loyalty It features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here’s a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over.
Detail Book of Membership Marketing in the Digital Age PDF
- Author : Patricia Rich
- Release : 03 December 2015
- Publisher : Rowman & Littlefield
- ISBN : 9781442259829
- Genre : Business & Economics
- Total Page : 453 pages
- Language : English
- PDF File Size : 19,9 Mb
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