The New Marketing is popular PDF and ePub book, written by Cheryl Burgess in 2020-07-27, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The New Marketing can be Read Online from any device for your convenience.
The New Marketing Book PDF Summary
In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results. From the bestselling authors of The Social Employee, and LinkedIn Learning course authors, comes a powerful new textbook that cracks the marketing code in our hyper-focused digital age. The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation. We can’t predict the future. But our goal is to help make Masters/MBA students and marketing practitioners future-ready and successful.
Detail Book of The New Marketing PDF
- Author : Cheryl Burgess
- Release : 27 July 2020
- Publisher : SAGE
- ISBN : 9781529738308
- Genre : Business & Economics
- Total Page : 317 pages
- Language : English
- PDF File Size : 21,8 Mb
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