Relationship Marketing in the Digital Age is popular PDF and ePub book, written by Robert W. Palmatier in 2019-01-15, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Relationship Marketing in the Digital Age can be Read Online from any device for your convenience.
Relationship Marketing in the Digital Age Book PDF Summary
The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business world—including the transition to service-based economies, faster product commoditization, intensified competition worldwide, growth among emerging markets, aging populations, advertising saturation, and (above all) the digital age—strong customer relationships are more than ever vital to company strategy and performance. Relationship Marketing in the Digital Age provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In seven chapters, divided into two main sections on understanding (Part I) and effectively applying (Part II) relationship marketing, an introductory and a concluding chapter, readers learn how to successfully manage customer–seller relationships.
Detail Book of Relationship Marketing in the Digital Age PDF
- Author : Robert W. Palmatier
- Release : 15 January 2019
- Publisher : Routledge
- ISBN : 9781351388238
- Genre : Business & Economics
- Total Page : 261 pages
- Language : English
- PDF File Size : 10,6 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Relationship Marketing in the Digital Age by Robert W. Palmatier, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.