The Personalization of the Museum Visit is popular PDF and ePub book, written by Seph Rodney in 2019-05-13, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, The Personalization of the Museum Visit can be Read Online from any device for your convenience.
The Personalization of the Museum Visit Book PDF Summary
The Personalization of the Museum Visit examines a fundamental shift in institutional behavior in museums located in the United States and the United Kingdom. Contending that art museums have moved toward a new paradigm of public engagement, it posits that modern museum visitors are treated as self-directed "clients", with the agency to make meaning for themselves. The book then considers how this change has come about, examining factors such as the onset of a new museology, an experience economy, and a marketing revolution. Drawing on extensive research undertaken at Britain’s Tate Modern, the book examines a range of issues, including visitor engagement, curatorial practice, and museum management. A visit experience that is customizable to the individual visitor, in which curators and marketers work together with visitor-clients to create an experience of personalized meaning, is, Rodney argues, rising in prevalence in the art museum field, but it is also being stymied by certain structural impediments. This book examines such obstacles, including institutional division of labor, long-standing conceptions, or misconceptions, of the museum’s mission, and the orientation of museums toward a certain conceptual model of their visitors. The Personalization of the Museum Visit is essential reading for scholars and students engaging with issues of visitor engagement, curatorial practice, and museum management. With a particular focus on the role of business interests and public policy, the book should also be of interest to those undertaking research in fields outside of museum and visitor studies.
Detail Book of The Personalization of the Museum Visit PDF
- Author : Seph Rodney
- Release : 13 May 2019
- Publisher : Routledge
- ISBN : 9781351695862
- Genre : Social Science
- Total Page : 255 pages
- Language : English
- PDF File Size : 13,5 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book The Personalization of the Museum Visit by Seph Rodney, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.
