Marketing Metaphors and Metamorphosis is popular PDF and ePub book, written by P. Kitchen in 2008-08-01, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Marketing Metaphors and Metamorphosis can be Read Online from any device for your convenience.
Marketing Metaphors and Metamorphosis Book PDF Summary
Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships.
Detail Book of Marketing Metaphors and Metamorphosis PDF
- Author : P. Kitchen
- Release : 01 August 2008
- Publisher : Springer
- ISBN : 9780230227538
- Genre : Business & Economics
- Total Page : 246 pages
- Language : English
- PDF File Size : 18,6 Mb
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