Multimodal Metaphor and Metonymy in Advertising is popular PDF and ePub book, written by Paula Pérez Sobrino in 2017-12-15, it is a fantastic choice for those who relish reading online the Language Arts & Disciplines genre. Let's immerse ourselves in this engaging Language Arts & Disciplines book by exploring the summary and details provided below. Remember, Multimodal Metaphor and Metonymy in Advertising can be Read Online from any device for your convenience.
Multimodal Metaphor and Metonymy in Advertising Book PDF Summary
Metaphor and metonymy appeal to us because they evoke mental images in unique but still recognisable ways. The potential for figurative thought exists in everyone, and it pervades our everyday social interactions. In particular, advertising offers countless opportunities to explore the way in which people think creatively through metaphor and metonymy. The thorough analysis of a corpus of 210 authentic printed advertisements shows the central role of multimodal metaphor, metonymy, and their patterns of interaction, at the heart of advertising campaigns. This book is the first in-depth research monograph to bring together qualitative and quantitative evidence of metaphor-metonymy combinations in real multimodal discourse. It combines detailed case study analyses with corpus-based analysis and psycholinguistic enquiry to provide the reader with a prismatic approach to the topic of figurative language in multimodal advertising. Besides its theoretical contribution to the field of multimodal figurative language, this monograph has a wide number of practical applications due to its focus on advertising and the communicative impact of creative messages on consumers. This book will pave the way for further qualitative and quantitative research on the ways in which figurative language shapes multimodal discourse, and how it relates to our everyday creative thinking.
Detail Book of Multimodal Metaphor and Metonymy in Advertising PDF
- Author : Paula Pérez Sobrino
- Release : 15 December 2017
- Publisher : John Benjamins Publishing Company
- ISBN : 9789027264671
- Genre : Language Arts & Disciplines
- Total Page : 242 pages
- Language : English
- PDF File Size : 17,6 Mb
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