Marketing Metaphoria is popular PDF and ePub book, written by Gerald Zaltman in 2008, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Marketing Metaphoria can be Read Online from any device for your convenience.
Marketing Metaphoria Book PDF Summary
"Marketing Metaphoria undresses the mind of the consumer to reveal the powerful, unconscious viewing lenses that shape what people think, hear, say, and do. These lenses are called "deep metaphors" and they populate the unconscious mind. Understanding how people use deep metaphors will help you develop new products, launch innovations, enhance purchase and consumption experiences, create engaging communications, and much more." "Drawing on thousands of interview, the authors identify seven primary deep metaphors. Knowing how they influence your consumers can have a huge effect on your sales and profits. Marketing Metaphoria describes how some of the world's most famous companies as well as small firms, not-for-profits, and social enterprises have successfully leveraged deep metaphors to solve their marketing problems."--Jacket.
Detail Book of Marketing Metaphoria PDF
- Author : Gerald Zaltman
- Release : 01 July 2024
- Publisher : Harvard Business Press
- ISBN : 9781422121153
- Genre : Business & Economics
- Total Page : 273 pages
- Language : English
- PDF File Size : 13,9 Mb
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