The Hero and the Outlaw Building Extraordinary Brands Through the Power of Archetypes is popular PDF and ePub book, written by Margaret Mark in 2001-02-06, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Hero and the Outlaw Building Extraordinary Brands Through the Power of Archetypes can be Read Online from any device for your convenience.
The Hero and the Outlaw Building Extraordinary Brands Through the Power of Archetypes Book PDF Summary
A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: • Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand • Harness the power of the archetype to align corporate strategy to sustain competitive advantage
Detail Book of The Hero and the Outlaw Building Extraordinary Brands Through the Power of Archetypes PDF
- Author : Margaret Mark
- Release : 06 February 2001
- Publisher : McGraw Hill Professional
- ISBN : 9780071381185
- Genre : Business & Economics
- Total Page : 399 pages
- Language : English
- PDF File Size : 19,8 Mb
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