Leading Edge Marketing Research is popular PDF and ePub book, written by Robert J. Kaden in 2011-11-09, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Leading Edge Marketing Research can be Read Online from any device for your convenience.
Leading Edge Marketing Research Book PDF Summary
This book explores new and leading edge marketing research approaches as successfully practiced by visionaries of academia and the research industry. Ideal as either a supplementary text for students or as a guidebook for practitioners, this book showcases the excitement of a field where discoveries abound and researchers are valued for solving weighty problems and minimizing risks. The authors offer rich new tools to measure and analyze consumer attitudes, combined with existing databases, online bulletin boards, social media, neuroscience, radio frequency identification (RFID) tags, behavioral economics, and more. The reader will profit from the numerous contemporary case studies that demonstrate the key role of marketing research in corporate decision-making.
Detail Book of Leading Edge Marketing Research PDF
- Author : Robert J. Kaden
- Release : 09 November 2011
- Publisher : SAGE Publications
- ISBN : 9781452240718
- Genre : Business & Economics
- Total Page : 505 pages
- Language : English
- PDF File Size : 16,9 Mb
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