Marketing Scientific And Technical Information is popular PDF and ePub book, written by William R. King in 2019-04-05, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, Marketing Scientific And Technical Information can be Read Online from any device for your convenience.
Marketing Scientific And Technical Information Book PDF Summary
Creating and disseminating scientific and technical information (STI) can be likened to producing and distributing a product or service. Although this view is natural to marketing scholars and practitioners, it is not one that has been extensively applied to STI policymaking and research. This book assesses and demonstrates the applicability and potential of various areas of marketing theory in the STI context. It includes the work of distinguished marketing scholars who have analyzed STI marketing from such perspectives as consumer needs assessment, information acquisition strategy, market segmentation, and product design.
Detail Book of Marketing Scientific And Technical Information PDF
- Author : William R. King
- Release : 05 April 2019
- Publisher : Routledge
- ISBN : 9780429727191
- Genre : Social Science
- Total Page : 178 pages
- Language : English
- PDF File Size : 16,5 Mb
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