Entrepreneurial Marketing is popular PDF and ePub book, written by Robert D. Hisrich in 2018, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Entrepreneurial Marketing can be Read Online from any device for your convenience.
Entrepreneurial Marketing Book PDF Summary
One key for success of an entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing focuses on the essential elements of success in order to achieve these needed sales and revenues and to grow the company. The authors build a comprehensive, state-of-the-art picture of entrepreneurial marketing issues, providing major theoretical and empirical evidence that offers a clear, concise view of entrepreneurial marketing. Through an international approach that combines both theoretical and empirical knowledge of entrepreneurship and marketing, this book informs and enhances the entrepreneurs' creativity, their ability to bring innovations to the market, and their willingness to face risk that changes the world. Key components addressed include: identifying and selecting the market; determining the consumer needs cost-effectively; executing the basic elements of the marketing mix (product, price, distribution, and promotion); and competing successfully in the domestic and global markets through implementing a sound marketing plan. Numerous illustrative examples throughout the book bring the content to life. The mix of theoretical content, examples, empirical analyses, and case studies make this book an excellent resource for students, professors, researchers, practitioners, and policymakers all over the world.
Detail Book of Entrepreneurial Marketing PDF
- Author : Robert D. Hisrich
- Release : 01 October 2024
- Publisher : Edward Elgar Publishing
- ISBN : 9781788111324
- Genre : Business & Economics
- Total Page : 280 pages
- Language : English
- PDF File Size : 21,5 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Entrepreneurial Marketing by Robert D. Hisrich, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.