Entrepreneurial Marketing and International New Ventures is popular PDF and ePub book, written by Izabela Kowalik in 2020-04-02, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Entrepreneurial Marketing and International New Ventures can be Read Online from any device for your convenience.
Entrepreneurial Marketing and International New Ventures Book PDF Summary
The book investigates the entrepreneurial marketing (EM) concept within the broader discipline of international entrepreneurship. The analysis of this concept, and designing a model of EM antecedents, elements, and outcomes that was tested on the basis of empirical studies covering companies from three European countries, explores and develops the field of international marketing and entrepreneurship. The book examines the role of entrepreneurial marketing in the internationalization processes of new ventures and adopts both qualitative and quantitative methods for analyzing the antecedents and characteristics of entrepreneurial marketing, as well as their relationships with internationalization activities and firms’ performances. It goes on to show how the application of entrepreneurial marketing may lead to an accelerated internationalization of companies originating from a transition market, as well as the Western-European markets. It addresses these topics with regards to entrepreneurial marketing and management and will be of interest to researchers, academics, managers, entrepreneurs, and students in the fields of international business, international marketing, and entrepreneurship.
Detail Book of Entrepreneurial Marketing and International New Ventures PDF
- Author : Izabela Kowalik
- Release : 02 April 2020
- Publisher : Routledge
- ISBN : 9781000063172
- Genre : Business & Economics
- Total Page : 209 pages
- Language : English
- PDF File Size : 7,6 Mb
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