Marketing Library and Information Services International Perspectives is popular PDF and ePub book, written by Dinesh K. Gupta in 2006-05-02, it is a fantastic choice for those who relish reading online the Language Arts & Disciplines genre. Let's immerse ourselves in this engaging Language Arts & Disciplines book by exploring the summary and details provided below. Remember, Marketing Library and Information Services International Perspectives can be Read Online from any device for your convenience.
Marketing Library and Information Services International Perspectives Book PDF Summary
The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
Detail Book of Marketing Library and Information Services International Perspectives PDF
- Author : Dinesh K. Gupta
- Release : 02 May 2006
- Publisher : Walter de Gruyter
- ISBN : 9783598440199
- Genre : Language Arts & Disciplines
- Total Page : 436 pages
- Language : English
- PDF File Size : 15,7 Mb
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