A New Paradigm of Library and Information Services Marketing is popular PDF and ePub book, written by Dinesh Gupta in 2025-03-31, it is a fantastic choice for those who relish reading online the Language Arts & Disciplines genre. Let's immerse ourselves in this engaging Language Arts & Disciplines book by exploring the summary and details provided below. Remember, A New Paradigm of Library and Information Services Marketing can be Read Online from any device for your convenience.
A New Paradigm of Library and Information Services Marketing Book PDF Summary
This book reviews marketing library and information services with a new perspective, and is written against the backdrop of the changing approaches to the marketing of library and information services over the last four decades. It provides LIS managers, teachers and students at all levels with the necessary principles, approaches for understanding customers and their needs, information about the available resources and services and motivational techniques to use these resources and services to satisfy their customers’ needs. The book looks at marketing not from the traditional hard sell approach, but with a soft approach, signifying the potentials of marketing in library and information services. Written by an actively engaged library professional at international level Presents marketing in simplistic ways Includes recent marketing concepts
Detail Book of A New Paradigm of Library and Information Services Marketing PDF
- Author : Dinesh Gupta
- Release : 31 March 2025
- Publisher : Elsevier
- ISBN : 1780633149
- Genre : Language Arts & Disciplines
- Total Page : 0 pages
- Language : English
- PDF File Size : 16,7 Mb
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