Library Management and Marketing in a Multicultural World is popular PDF and ePub book, written by James L. Mullins in 2008-11-03, it is a fantastic choice for those who relish reading online the Language Arts & Disciplines genre. Let's immerse ourselves in this engaging Language Arts & Disciplines book by exploring the summary and details provided below. Remember, Library Management and Marketing in a Multicultural World can be Read Online from any device for your convenience.
Library Management and Marketing in a Multicultural World Book PDF Summary
The papers collected in this volume were presented at the conference entitled "Library Management and Marketing in a Multicultural World" in Shanghai, China from August 16-17, 2006, held under the auspices of the Marketing and Management Section of the International Federation of Library Associations (IFLA). This book addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. The authors used different approaches to identify trends, opportunities and needs as well as effectiveness and assessment in countries ranging from Australia, Belgium, China, Denmark, Greece, India, Pakistan, Spain, the United States and elsewhere throughout the world. Several authors describe successful programs designed to promote libraries within a community, nation, or academic community. Others report on trends and changes taking place within the user community and present case studies on the response of libraries to meet challenges and opportunities - through marketing and management.
Detail Book of Library Management and Marketing in a Multicultural World PDF
- Author : James L. Mullins
- Release : 03 November 2008
- Publisher : Walter de Gruyter
- ISBN : 9783598440267
- Genre : Language Arts & Disciplines
- Total Page : 385 pages
- Language : English
- PDF File Size : 13,5 Mb
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