Digital Marketing and Consumer Engagement Concepts Methodologies Tools and Applications is popular PDF and ePub book, written by Management Association, Information Resources in 2018-01-05, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Digital Marketing and Consumer Engagement Concepts Methodologies Tools and Applications can be Read Online from any device for your convenience.
Digital Marketing and Consumer Engagement Concepts Methodologies Tools and Applications Book PDF Summary
Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Detail Book of Digital Marketing and Consumer Engagement Concepts Methodologies Tools and Applications PDF
- Author : Management Association, Information Resources
- Release : 05 January 2018
- Publisher : IGI Global
- ISBN : 9781522551881
- Genre : Business & Economics
- Total Page : 1723 pages
- Language : English
- PDF File Size : 11,9 Mb
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